Oinoelia
A story where comfort meets luxury
Scope
Oinoelia is a small business with luxury rooms in Thassos. My first communication with the manager helped me realize the initial scope of the business. A digital existence with an external feature of booking. Internal features included presentation of rooms and an overall of Oinoelia’s amenities.
With a business scope, client’s request was a website in order to have a web presence, provide enough information to potential clients in order to achieve booking via external booking system, e-mail or phone.
Persona
If we consider the initial scopem combined with a pre-designed logo we had in our hands and an in-depth discussion had with the manager, a possible persona from potential client would be Mary, who is 45 years old, married with John, with a well paid job (middle class on economic scale of USA).
Mary is interested in traveling to non-conformative places. By non-conformative, we don’t mean with a usual touristic scope, like parties and all night fun but something more relaxed, quiet and quality-centric. With those noticed, I had a vision of a design that could reflect all the luxury of the rooms combined with top notch amenities without “wordy” elements but more like discrete suggestions.
Implementation
My client was clear from the beginning and he wanted something minimal and straightforward. I thought about telling a story that could provide an outline of the rooms and also have a very good approach on the most important meal of the day, breakfast. That brings us to “kalimera” (meaning “Goodmorning” in Greek), a box of quality ingredients to provide you with all the important nutrients for the day.
