Taste of southern Peloponnesus in its purest form
Ktima georgiou, was one of my favorite projects in 2021. The amount of information we had was very few but based on a good conversation we had, I created a scope that co-created a chain reaction of follow up questions. We were sure only for one thing in the beginning, we have one quality product, extra virgin olive oil.
With that in mind, I have started doing some research regarding another olive oil producers around Greece, but especially those they were exporting olive oil outside of Greece. The scope was an eshop with one product and the best approach was to have a single page trying to convince the potential client that we had a top notch quality product. A series of questions included if they were any certifications regarding the olive oil and the client told me that they were waiting for them and it would take a lot of time. Also they were questions that had to be answered from potential clients and surveys are always an accessible weapon UX Researcher’s arsenal.